Ojai Valley Inn Brand film Eight cutdowns

Uncover Ojai

One hero film for the website and the in-room loop, built to come apart into eight activity films.

The brief

A film that had to work in two places at once

Ojai Valley Inn tasked us with creating a hero film that would live on their website and run in the in-room loop. It had to showcase the hotel and all of the activities it has to offer, and it had to do that for a multi-family, multigenerational demographic rather than one narrow guest.

It also had to be built to come apart. We shot and structured the film so that specific activity cutdowns could be pulled from it, giving the Inn a way to market every individual offering on its own. Eight of them are below.

We accomplished this with a lean but capable team working alongside a hotel that never stopped operating. Every setup was planned around the guest experience so the production stayed out of the way of the people actually staying there. And we shot photo and video together on the same passes, so the Inn came away with both types of assets for their needs out of one production.

Client: Ojai Valley Inn
Deliverables: One hero film, eight activity cutdowns, and a stills library
Runs on: The hotel website and the in-room loop
Capture: Photo and video shot together, on a live property